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Directed by Hannah So

An A-list K-pop star named Kwon visits an American production house to shoot his latest kimchi commercial. He’s dead set on wearing dreadlocks for the video, but is met with strong opposition by the company’s head of marketing, a woman named Adrienne, who is wary of the media’s backlash. The two go head to head in a battle involving deception, bribery, theft, and viral videos, in an attempt to get their own way.

Directed by Hannah So
Produced by Kay Liu and Grace Frome

Director’s Bio: Hannah So is an Atlanta-raised, L.A.-based filmmaker and photographer. Her favorite stories to tell involve crass-mouthed female characters, underrepresented narratives, and who we are when no one’s looking.

Plays in

Young, Dumb, & Asian American

Being “dumb,” wild, and free are the cornerstones of youth. At times it can feel like Asian Americans are caught between the expectations of our parents and the society around us. This shorts program reminds us that it’s okay not to take life too seriously or to take silly things way too seriously.